This campaign strikes the classic analog against fully featured digitalia. The first three ads discuss the original notebook while the next three stand for some of the line extensions. To showcase the versatility if the art direction and its minimal elements, various ad spaces and media are used.
Honest Tea touts its sugar free and organic varieties in addition to fair trade and community ideals. The do-no-wrong nature of the beverage led to the concept of a bottle cap as a halo. To put an ad campaign behind the concept, various not-so-nice beverages are featured finally telling the truth about themselves. The resonant imagery of the bottle cap as halo stays with the audience all the way to point of purchase. There, the Honest Tea brand is brought back to the forefront of the mind.
This is a collection of one-shot projects including Windustry, a non profit promoting wind power in Minnesota, Arbor Day, and The Drifters, an independent film written, produced, and directed by Lanze Spears.
This project utilized Wordpress to create a user friendly backend interface for Ms. Devers to input her wealth of knowledge into a database that is than beautifully presented to the audience on the front end. Starting from scratch, we designed the identity and extended it to social media outlets as well as assisted in the launch party in the Summer of 2010 at A Public Space in Brooklyn, NY.
Utilizing the service, AppMakr, we integrated these features into the Green Map iPhone app, accompanied by feeds of our maps, mapmakers, blogs, videos, and tweets from all over the globe. We also developed a rotating advertisement space for which to seek sponsorship.
