The Inaugural Green Business Competition, hosted by Green Spaces, occurred between January and August of 2009. The search for a great green business plan pitted environmentally focused startups against each other for a prize of $25,000.

This campaign strikes the classic analog against fully featured digitalia. The first three ads discuss the original notebook while the next three stand for some of the line extensions. To showcase the versatility if the art direction and its minimal elements, various ad spaces and media are used.