Moleskine journals hold a special place in the lives of those who use them and the product is ripe for repeat business. Many fans draw pictures of their Moleskines in the very book that poses as their subject. This is the direction that this campaign takes on; self documentation, autobiography-esque. Elegant yet nuanced, Moleskine journals are a perfect companion for both the logical and the loopy.

This campaign strikes the classic analog against fully featured digitalia. The first three ads discuss the original notebook while the next three stand for some of the line extensions. To showcase the versatility if the art direction and its minimal elements, various ad spaces and media are used.